18th edition · 2026
2026 Gong Gong Awards winnersCODE × CRAFT
The Creative Convergence: Human Craft and AI in Advertising
CoverageReconciled winner record
Indexed records45
Index points83
Ceremony
Record status
45 reconciled records; newsletter summary discrepancies retained
44 winners are explicitly listed on pages 5–6 of AAG’s June–August 2026 newsletter. Ecobank’s Best Print Silver is retained from AAG’s official highlights because the newsletter leaves Best Print blank while its agency and brand tables still report that Silver. Campaign rows take precedence over conflicting aggregate summaries. Publicis and EchoHouse medal breakdowns, Maggi’s total, Innova’s unnamed Bronze, and other brand totals remain inconsistent within the newsletter; this edition is not marked complete.
Gold11
Silver16
Bronze18
Official honours
The names above the table.
Winner table
45 sourced winner records.
Every winner below is present in the page's initial HTML. The master ledger adds search, filters, media and cross-edition analysis.
| Medal | Winning work | Category | Agency | Client / brand | Record |
|---|---|---|---|---|---|
| Gold | Maggi Taste of Christmas | Best Film | Publicis West Africa | Maggi | Source |
| Gold | MoMo Responsible Lending | Best Integrated Campaign | Rezultz Advertising | MTN MoMo | Source |
| Gold | Looks Can Be Deceiving | Best Radio | Insel Communications | Not stated | Source |
| Gold | Maggi Mami | Best Use of AI & Creative Tech | Publicis West Africa | Maggi | Source |
| Gold | The Real Nigerian Prince | Best Use of Digital | Publicis West Africa & Leo Singapore | Not stated | Source |
| Gold | Club Beer Kwahu Mountain Top | Best Use of OOH | Carat Ghana | Club Beer | Source |
| Gold | Tales of Ramadan Season 2 | Best Use of Social Media | Publicis West Africa | Nescafe | Source |
| Gold | Tidal Rave Festival 2025 | Brand Experience & Activation | EchoHouse Ghana | Tidal Rave | Source |
| Gold | GTP E-Commerce | Campaign Effectiveness | Carat Ghana | GTP | Source |
| Gold | Milo Under 13 | Gong Gong for Good | Publicis West Africa | Milo | Source |
| Gold | Nescafé Ramadan | Influencer & Creator Economy | Publicis West Africa | Nescafe | Source |
| Silver | Make We Bet | Best Film | Innova DDB Ghana | Betano | Source |
| Silver | Maggi Esther & Tara | Best Integrated Campaign | Publicis West Africa | Maggi | Source |
| Silver | Ecobank International Women’s Day | Best Print | Insel Communications | Ecobank | Source |
| Silver | All the Fun Dey House | Best Radio | Rezultz Advertising | Not stated | Source |
| Silver | MTN Mancomm Event | Best Use of AI & Creative Tech | Rezultz Advertising | MTN | Source |
| Silver | Maggi Tara & Esther | Best Use of Digital | Publicis West Africa | Maggi | Source |
| Silver | DDP Intelligence Portal | Best Use of Innovation | Dentsu Ghana | DDP Outdoor Ltd | Source |
| Silver | Blossoms | Best Use of OOH | Social Ghana | Goldkey Properties | Source |
| Silver | MoMo 16x16x16 | Best Use of Social Media | Rezultz Advertising | MTN MoMo | Source |
| Silver | Nescafé Ramadan | Brand Experience & Activation | Publicis West Africa | Nescafe | Source |
| Silver | Share A Coke | Branded Content & Entertainment | EchoHouse Ghana | Coca-Cola | Source |
| Silver | MoMo Responsible Lending | Campaign Effectiveness | Rezultz Advertising | MTN MoMo | Source |
| Silver | NSMQ 2025 | Cultural Impact | Primetime | NSMQ (National Science & Maths Quiz) | Source |
| Silver | DrinkIQ | Design Craft | Pulse Ghana | Diageo / DrinkIQ | Source |
| Silver | Call Them Out | Gong Gong for Good | Innova DDB Ghana | Not stated | Source |
| Silver | Darling Obaasima 2X Influencers | Influencer & Creator Economy | Dentsu Creative | Godrej Ghana / Darling | Source |
| Bronze | MoMo Responsible Lending | Best Film | Rezultz Advertising | MTN MoMo | Source |
| Bronze | MoMo Still Me Nsa Aka | Best Integrated Campaign | Rezultz Advertising | MTN MoMo | Source |
| Bronze | Nescafé Ramadan | Best Media Idea/Innovation | Publicis West Africa | Nescafe | Source |
| Bronze | AdOrbit | Best Use of AI & Creative Tech | Interactive Digital | Not stated | Source |
| Bronze | Pepsodent Do the 2 | Best Use of Digital | EchoHouse Ghana | Pepsodent | Source |
| Bronze | MTN Mancomm | Best Use of Innovation | Rezultz Advertising | MTN | Source |
| Bronze | Beta Malt Bus Shelter | Best Use of OOH | Innova DDB Ghana | Beta Malt | Source |
| Bronze | Indomitable Hero Pack Promo | Best Use of Social Media | Tibule Advertising | Indomie | Source |
| Bronze | IndomieFest | Brand Experience & Activation | Optimal OMD | Indomie | Source |
| Bronze | Marketing Mavericks | Branded Content & Entertainment | Innova DDB Ghana | Not stated | Source |
| Bronze | Get More From Absa | Campaign Effectiveness | Innova DDB Ghana | Absa | Source |
| Bronze | Maggi Taste of Christmas | Cultural Impact | Publicis West Africa | Maggi | Source |
| Bronze | Tidal Rave Wildcard | Design Craft | EchoHouse Ghana | Tidal Rave | Source |
| Bronze | Acquisition Campaign 2025 — Get More with Absa | Excellence in Media Planning | Publicis West Africa | Absa | Source |
| Bronze | Maggi Taste of Christmas | Excellence in Media Strategy | Publicis West Africa | Maggi | Source |
| Bronze | People & Impact | Gong Gong for Good | Brand Alert Ghana | Not stated | Source |
| Bronze | Tecno Campus Creators Challenge | Influencer & Creator Economy | EchoHouse Ghana | Tecno | Source |
| Bronze | Absa SME Loans Campaign | Use of Media to Drive Business Results | Publicis West Africa | Absa | Source |
Corrections and reconciliation
What changed in the record.
superseded
Campaign Effectiveness — Carat Ghana
- Originally published
- An earlier ceremony report named Telecel 2Moorch Money as the Gold winner.
- Current index
- GTP E-Commerce — Gold — Carat Ghana.
- Resolution
- AAG's official 18th-edition highlights name GTP E-Commerce as Carat Ghana's Campaign Effectiveness win. The earlier report remains noted but no longer contributes to the medal table.
resolved
Maggi Tara & Esther — Best Use of Digital
- Originally published
- A contemporaneous report listed a Silver for Publicis West Africa.
- Current index
- Maggi Tara & Esther — Silver — Publicis West Africa.
- Resolution
- The official newsletter explicitly lists this entry on page 5. Restored to the scored table; conflicting agency summary totals remain documented separately.
resolved
Pepsodent Do the 2 — Best Use of Digital
- Originally published
- A contemporaneous report listed a Bronze for EchoHouse Ghana.
- Current index
- Pepsodent Do the 2 — Bronze — EchoHouse Ghana.
- Resolution
- The official newsletter explicitly lists this entry on page 5. Restored to the scored table; conflicting agency summary totals remain documented separately.
corrected
DDP Intelligence Portal
- Originally published
- Best Use of Innovation — Silver — Carat Ghana — DDP Intelligence Portal
- Current index
- Best Use of Innovation — Silver — Dentsu Ghana — DDP Intelligence Portal
- Resolution
- Newsletter credits Dentsu Ghana; the current AAG highlights article independently agrees.
corrected
MoMo Responsible Lending
- Originally published
- Best Integrated Campaign — Gold — Rezultz Advertising — MoMo Enfa Nfa Hɔ
- Current index
- Best Integrated Campaign — Gold — Rezultz Advertising — MoMo Responsible Lending
- Resolution
- The newsletter explicitly names Responsible Lending as the Integrated Campaign Gold winner. Earlier Enfa Nfa Hɔ wording retained in provenance.
corrected
MoMo Still Me Nsa Aka
- Originally published
- Best Integrated Campaign — Silver — Rezultz Advertising — MoMo Still Me Nsa Aka
- Current index
- Best Integrated Campaign — Bronze — Rezultz Advertising — MoMo Still Me Nsa Aka
- Resolution
- Newsletter places Still Me Nsa ka in the Bronze column.
corrected
Get More From Absa
- Originally published
- Campaign Effectiveness — Gold — Innova DDB Ghana — Get More From Absa
- Current index
- Campaign Effectiveness — Bronze — Innova DDB Ghana — Get More From Absa
- Resolution
- Newsletter places Get More From Absa in the Bronze column; Innova’s agency table confirms zero Gold medals.
corrected
MoMo Responsible Lending
- Originally published
- Campaign Effectiveness — Bronze — Rezultz Advertising — MoMo Still Me Nsa Aka
- Current index
- Campaign Effectiveness — Silver — Rezultz Advertising — MoMo Responsible Lending
- Resolution
- Newsletter names Responsible Lending, Silver, for Campaign Effectiveness.
corrected
Tidal Rave Wildcard
- Originally published
- Brand Experience & Activation — Bronze — EchoHouse Ghana — Tidal Rave Wildcard
- Current index
- Design Craft — Bronze — EchoHouse Ghana — Tidal Rave Wildcard
- Resolution
- Newsletter places Tidal Rave Wildcard under Design Craft.
corrected
All the Fun Dey House
- Originally published
- Category not stated in official article — Silver — Rezultz Advertising — All the Fun Dey House
- Current index
- Best Radio — Silver — Rezultz Advertising — All the Fun Dey House
- Resolution
- Newsletter supplies the previously missing Best Radio category.
superseded
Share A Coke
- Originally published
- Best Use of Digital — Silver — EchoHouse Ghana — Share A Coke
- Current index
- Held outside the scored table.
- Resolution
- Digital Silver is explicitly Tara & Esther. Share A Coke remains indexed once in Branded Content & Entertainment; its earlier Digital claim is retained outside scoring.
corrected
The Real Nigerian Prince
- Originally published
- Not previously indexed.
- Current index
- Best Use of Digital — Gold — Publicis West Africa & Leo Singapore — The Real Nigerian Prince
- Resolution
- Explicit campaign-level winner in newsletter page 5.
corrected
Maggi Tara & Esther
- Originally published
- Not previously indexed.
- Current index
- Best Use of Digital — Silver — Publicis West Africa — Maggi Tara & Esther
- Resolution
- Explicit campaign-level winner in newsletter page 5.
corrected
Pepsodent Do the 2
- Originally published
- Not previously indexed.
- Current index
- Best Use of Digital — Bronze — EchoHouse Ghana — Pepsodent Do the 2
- Resolution
- Explicit campaign-level winner in newsletter page 5.
Sources
Connected to the published record.
- Official AAG newsletter, June–August 2026marketing.kaditay.com
- Additional edition sourceaag.com.gh
- Additional edition sourceaag.com.gh
- Additional edition sourceaag.com.gh
- Additional edition sourceinstagram.com
- Additional edition sourceinstagram.com
- Additional edition sourceinstagram.com
- Additional edition sourceinstagram.com
- Additional edition sourcex.com
- Official AAG newsletter, June–August 2026 — page 6marketing.kaditay.com
- Additional record evidencemarketing.kaditay.com
AAG is treated as the primary authority where an official record exists. Ceremony footage and contemporaneous reporting are additional evidence, not silent replacements.
One edition, one larger record
The full ledger stays in one place.
Search this edition alongside every sourced Gong Gong winner. Filters, campaign media, agency profiles and brand evidence remain on the master page.
Open 18th edition in the master ledger