17th edition · 2023–24

2023–24 Gong Gong Awards winners

Archival edition treatment · no sourced official theme on record

Read the winner record Use the master ledger

CoverageComplete winner record

Indexed records72

Index points157

CeremonyDate not stated in the surviving source

Record status

69 official entry pages plus three agency-level Platinum awards

AAG publishes 69 campaign-level winner pages. Its official results article separately identifies the three agency-level Platinum winners.

Platinum3

Gold24

Silver25

Bronze20

Winner table

72 sourced winner records.

Open this edition in the master ledger

Every winner below is present in the page's initial HTML. The master ledger adds search, filters, media and cross-edition analysis.

2023–24 Gong Gong Awards winner records
Medal	Winning work	Category	Agency	Client / brand	Record
Platinum	Creative Agency of the Year	Creative Agency of the Year	Publicis West Africa	Not applicable – agency award	Source
Platinum	Experiential Agency of the Year	Experiential Agency of the Year	EXP Ghana	Not applicable – agency award	Source
Platinum	Media Agency of the Year	Media Agency of the Year	EchoHouse Ghana	Not applicable – agency award	Source
Gold	Making Music	Audio-Visual Excellence	Insel Communications	Ebony Condom	Source
Gold	NESTLÉ Ghana Ltd – “NESCAFÉ AFCON”	Best Brand in Social Media and Influencer Marketing	Publicis West Africa	NESTLÉ Ghana Ltd	Source
Gold	Prudential Life Insurance Ghana – “Mekakrawa – Insurance for Everyone”	Best Brand/Company in Integrated Campaign	Pulse Ghana	Prudential Life Insurance Ghana	Source
Gold	ABSA – SME Loan @ 10%	Best Brand/Company in Media Strategy	Carat Ghana	ABSA	Source
Gold	The Family Health Organisation – Ebony Condom. “Make it Worth it”	Best Creative Company of the Year	Insel Communications	Ebony Condom	Source
Gold	Philips “Lasts Longer” Campaign	Best Creativity/Innovation in Outdoor	Rezultz Advertising	Philips	Source
Gold	Maggi – La Bonne Cuisine	Best Creator & Influencer Marketing	Publicis West Africa	Maggi	Source
Gold	Barima Nkwan (Father’s Day Campaign)	Best Digital Branded Content	EchoHouse Ghana	Pomo	Source
Gold	Nescafé – Make Your World	Best Film Editing	Publicis West Africa	Nescafé	Source
Gold	GTP Website Redesign	Best Product Design	Monday Design Co.	GTP	Source
Gold	Making Music	Best Use of Copy	Insel Communications	Ebony Condom	Source
Gold	Coca Cola Easter	Best Use Of Illustration in Design	Ogilvy	Coca Cola	Source
Gold	Maggi – Mansa Musa	Best Use of Music	Publicis West Africa	Maggi	Source
Gold	Live with Confidence	Best Use of Photography in Design	Innova DDB Ghana	Sanlam	Source
Gold	National Science & Maths Quiz	Best Use of PR Techniques	Primetime	NSMQ (National Science & Maths Quiz)	Source
Gold	Make We Do Am, Porter’s Dream	Best Use of Script, Cast & Performance	Innova DDB Ghana	MTN	Source
Gold	Closeup Move Makers	Best Use of Social Media	EchoHouse Ghana	Closeup	Source
Gold	GCB @ 70 immersive Experiences	Best Use of Touchpoints & Technology for Brand Experience	Dobiison Ghana	GCB	Source
Gold	Nestle – Milo Champions	Best Use of TV Animation	Publicis West Africa	Milo	Source
Gold	Maggi – Mansa Musa	Best Use Production Design / Art Direction	Publicis West Africa	Maggi	Source
Gold	Maggi – Kooru Bidew	Branded Content Film – Series	Publicis West Africa	Maggi	Source
Gold	Budweiser BunXuncover	Excellence in Brand Experience	BenchMark Marketing	Budweiser	Source
Gold	Mekakrawa – Prudential Life Insurance Ghana	Excellence in Media Craft	Pulse Ghana	Prudential Life Insurance Ghana	Source
Gold	National Science and Maths Quiz	Gong Gong for Good	Primetime	NSMQ (National Science & Maths Quiz)	Source
Silver	Maggi Erakatate	Audio-Visual Excellence	Publicis West Africa	Maggi	Source
Silver	Guiness – Real G’s Dads	Best Branded Content Film – Single	EchoHouse Ghana	Guinness Ghana	Source
Silver	I Am on the Beta Side	Best Film Editing	Innova DDB Ghana	Beta Malt	Source
Silver	Mekakrawa – Prudential Life Insurance Ghana	Best Integrated Campaign	Pulse Ghana	Prudential Life Insurance Ghana	Source
Silver	2024 Holiday Gifts	Best Merchandise Design	Monday Design Co.	Monday Design Co.	Source
Silver	Milo Ramadan Tins	Best Product Design	Publicis West Africa	Milo	Source
Silver	Camel Treasure Hunt	Best Retail Experience & Activation	EXP Ghana	Camel	Source
Silver	Maggi – May Day	Best Social Content Marketing	Publicis West Africa	Maggi	Source
Silver	Nescafé AFCON	Best Social Content Marketing	Publicis West Africa	Nescafé	Source
Silver	I Send Am	Best Use of Copy	Ogilvy	Telecel Cash	Source
Silver	Standard Chartered Bank – International Day of Persons with Disability	Best Use Of Illustration in Design	Ogilvy	Standard Chartered Bank	Source
Silver	ABSA SME Loan @10%	Best Use of Insights & Media Strategy	Carat Ghana	Absa	Source
Silver	Telecel Launch	Best Use of Media Channels	Dentsu Ghana	Telecel	Source
Silver	Telecel – Share your Fire	Best Use of Music	Ogilvy	Telecel	Source
Silver	The Money Emergency	Best Use of Music	Insel Communications	Ecobank	Source
Silver	Richoco National Essay Competition	Best Use of Small & Large Scale Media	Publicis West Africa	Cadbury Richoco	Source
Silver	LASHIBI, EVERYTHING IN ONE PLACE	Best Use of Social Media	Mindfull Creative Agency	Lashibi Funeral Homes and Crematorium	Source
Silver	Pepsodent Oral Health Day	Best Use of Touchpoints & Technology for Brand Experience	EXP Ghana	Pepsodent	Source
Silver	Betway Fly X	Best Use of TV Animation	Dentsu Ghana	Betway	Source
Silver	Telecel – Share your Fire	Best Use Production Design / Art Direction	Ogilvy	Telecel	Source
Silver	Tidal Rave	Excellence in Brand Experience	EchoHouse Ghana	Tidal Rave	Source
Silver	Nescafé Make Your World (Start Strong, Finish Strong)	Excellence in Media Craft	Publicis West Africa	Nescafé	Source
Silver	Tidal Rave Festival – The New Rave	Excellence in PR Craft	EchoHouse Ghana	Tidal Rave	Source
Silver	Pepsodent Abusua Campaign	Excellence in Social & Influencer Campaign	EchoHouse Ghana	Pepsodent	Source
Silver	Telecel Cell Time (Father’s Day)	Gong Gong for Good	EchoHouse Ghana	Telecel	Source
Bronze	Baby Boy, Baby Girl	Audio-Visual Excellence	Insel Communications	The GC Brand	Source
Bronze	KFC-Feeli Feeli	Best Creativity/Innovation in Outdoor	PG Communication	KFC	Source
Bronze	Ideal @ 50	Best Integrated Campaign	Publicis West Africa	Ideal Milk	Source
Bronze	Nokware Skincare Foaming Black Soap Cleanser	Best Product Design	Monday Design Co.	Nokware Skincare	Source
Bronze	Guinness Real G Dads	Best Social Content Marketing	EchoHouse Ghana	Guinness	Source
Bronze	MTN Blackstars AFCON Qualifiers	Best Use of (Press) Copy	Innova DDB Ghana	MTN	Source
Bronze	Acacia Health Insurance (Testicular Cancer)	Best Use Of Illustration in Design	Ogilvy	Acacia Health Insurance	Source
Bronze	Guinness Matchday	Best Use of Insights & Media Strategy	Optimal OMD	Guinness	Source
Bronze	Guinness Matchday	Best use of Media Channels	Optimal OMD	Guinness	Source
Bronze	This is it	Best Use of Photography in Design	Interactive Digital	Stanbic	Source
Bronze	The Luckiest TVC	Best Use of Script, Cast & Performance	Rezultz Advertising	Genius Loci	Source
Bronze	The Money Emergency	Best Use of script, casting and performance	Insel Communications	Ecobank	Source
Bronze	Verna Share Love Campaign	Best Use of Social Insights & Engagements	Beyond the Line	Verna	Source
Bronze	The Productivity Manager	Best Use of Social Media	Dentsu Ghana	Nescafe	Source
Bronze	Malta Guinness – Sleek Can Launch Campaign	Best Use of TV Animation	Interactive Digital	Malta Guinness	Source
Bronze	Nido Obaatanpa Mmo	Brand Experience & Activation	EXP Ghana	Nido	Source
Bronze	Jamaa – Awareness Campaign	Branded Content Film – Series	Rezultz Advertising	Jamaa	Source
Bronze	Pepsodent Charcoal Launch	Excellence in Brand Experience	EchoHouse Ghana	Pepsodent	Source
Bronze	VISA Business Cards	Excellence in Media Craft	Publicis West Africa	Visa	Source
Bronze	Access Bank – A Sandal More	Gong Gong for Good	EchoHouse Ghana	Access Bank	Source

Corrections and reconciliation

What changed in the record.

normalized2026-08-25

ABSA SME Loan @10% — operating agency

Originally published: The AAG client-award page credits Dentsu Ghana; the Media Craft winner record identifies CARAT.
Current index: Carat Ghana — Dentsu Ghana group.
Resolution: The index now separates the operating agency from its group. Both ABSA SME Loan records count toward Carat Ghana and roll up once to Dentsu Ghana.

Official AAG Media Craft winner record

Sources

Connected to the published record.

AAG is treated as the primary authority where an official record exists. Ceremony footage and contemporaneous reporting are additional evidence, not silent replacements.

One edition, one larger record

The full ledger stays in one place.

Search this edition alongside every sourced Gong Gong winner. Filters, campaign media, agency profiles and brand evidence remain on the master page.

Open 17th edition in the master ledger