Instrument 05.2 / Side by side

Compare the record.

Put two to four signals beside one another. Accumulated points stay large; the leader gets a quiet resonance rather than a victory parade.

Seven comparison lenses

Different signals. Same scale.

Campaign points use the medal value. Every aggregate sums the same 5·3·2·1 index. “Best” appears only when one selected signal actually exceeds the others.

Compare First signal Second signal Third signal optional Fourth signal optional

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Choose at least two signals.

Add a third or fourth when the question needs a wider field.

How the comparison scale works

Index point values and current all-time agency leaders
Signal	Definition	Current value
Platinum	Highest campaign-level medal value	5 points
Gold	Gold campaign-level medal value	3 points
Silver	Silver campaign-level medal value	2 points
Bronze	Bronze campaign-level medal value	1 point
Insel Communications	41 indexed winning records	106 points
Innova DDB Ghana	35 indexed winning records	92 points
Publicis West Africa	33 indexed winning records	77 points