Instrument 06.2 / Curated shelves
Study the work. Six questions, six transparent rules. Each shelf opens the complete master ledger with the same normal filters still available.
Curated by rule / not by taste
05.1 State of the Craft 05.2 Compare 06.1 Edition DNA 06.2 Study Collections
Questions before filters
Open a deliberate route. These shelves do not claim a definitive taxonomy. Their matching rule is stated on every card, and the destination is always the complete ledger—not a hidden subset.
01 / Study shelf Craft, close up How was the idea made?
Film, radio, print, design, outdoor and production work gathered for people studying execution. Maggi Taste of Christmas · Publicis West Africa Make We Bet · Innova DDB Ghana MoMo Responsible Lending · Rezultz Advertising
Records 128
Editions 6
Agencies 19 Matches craft-led channels and categories Open in the master ledger ↗ 02 / Study shelf Media thinking Where did the idea travel?
Planning, strategy, channel use and media innovation without collapsing them into creative craft. Maggi Taste of Christmas · Publicis West Africa Get More with Absa · Publicis West Africa Nescafé Ramadan · Publicis West Africa
Records 13
Editions 2
Agencies 5 Matches media strategy, planning and channel categories Open in the master ledger ↗ 03 / Study shelf The digital frontier What changed because of technology?
Digital, social, AI, creator and innovation records for tracing how the field is evolving. Darling Obaasima 2X Influencers · Dentsu Creative Maggi Mami · Publicis West Africa MTN Mancomm Event · Rezultz Advertising
Records 57
Editions 6
Agencies 18 Matches digital, social, AI, innovation and creator categories Open in the master ledger ↗ 04 / Study shelf Brand worlds How did the brand become an experience?
Activation, experiential, branded content and client work where the campaign lived beyond an ad unit. Tidal Rave Festival 2025 · EchoHouse Ghana Nescafé Ramadan · Publicis West Africa IndomieFest · Optimal OMD
Records 39
Editions 5
Agencies 16 Matches activation, experiential, branded-content and client categories Open in the master ledger ↗ 05 / Study shelf Work with consequence What was the work trying to change?
Purpose, cultural impact, public relations and Gong Gong for Good records kept together for study. Milo Under 13 · Publicis West Africa Call Them Out · Innova DDB Ghana People & Impact · Brand Alert Ghana
Records 11
Editions 3
Agencies 5 Matches purpose, cultural-impact, PR and Gong Gong for Good categories Open in the master ledger ↗ 06 / Study shelf Watch the work What can be studied on the page?
Every winning record with playable film or published campaign imagery. Maggi Taste of Christmas · Publicis West Africa MoMo Responsible Lending · Rezultz Advertising Maggi Mami · Publicis West Africa
Records 63
Editions 2
Agencies 20 Requires campaign media attached to the record Open in the master ledger ↗
Collection matching rules How each collection is assembled Collection Rule Craft, close up Matches craft, film, television, radio, print, press, design, outdoor, OOH and production fields. Media thinking Matches media craft, strategy, planning, media idea and use-of-media fields. The digital frontier Matches digital, social, AI, innovation, influencer and creator-economy fields. Brand worlds Matches activation, experiential, branded-content and client-experience fields. Work with consequence Matches purpose, cultural impact, PR and Gong Gong for Good fields. Watch the work Requires at least one published campaign video or image attached to the record.